Hey, I’m a freelance copywriter, editor & brand + content strategist. I write about fashion, lifestyle, sustainability and much more.

Pangaia logo in black text on white background
Selfridges & Co logo, black text on white background
Aesop
Logo with text 'snuggs' in black font on white background
Floral Street logo in black text

Selected work:

  • https://cr-c.co/rewild

    Rewild

    Creative and commercial copy for PANGAIA LAB.

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  • Red-themed store display window featuring a pyramid of wellness and lifestyle products with the text 'SUPERSelf: Explore the Future of Wellness Feel-Goodness."

    SUPERSELF

    Creative copy for Selfridges’ ‘feel-goodness’ campaign.

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  • Artistic composition with a perfume bottle, green leaf, sponge stack, and decorative objects on pedestals.

    Diptyque Le Grand Tour

    Celebrating fragrance house Diptyque’s 60th anniversary.

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  • Person in beige coat, floral leggings, purple platform boots, outdoors near textured wall.

    Emails

    Written to intrigue, inform and increase conversion.

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  • Santa Claus outside Selfridge & Co. store dressed in red with Christmas decorations and a window display behind him.

    Christmas of Dreams

    Selfridges’ festive campaign, as seen across the UK.

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  • Person holding purple allium flowers, surrounded by daisies.

    Meet Stella McCartney

    An interview with the ardent torch-burner for sustainability.

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  • Collage of nostalgic photos, featuring a portrait of an older man, a model train landscape, a black-and-white image of a boy with a bicycle, a man in a tailor shop, and doodles of cats.

    Interview: Sir Paul Smith

    Inside the mind of the legendary suit-maker.

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  • Illustration of a person with a camera and dog in a forest with camping gear

    Selfridges: Father's Day

    A heartfelt gift guide celebrating every type of dad.

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