Selfridges x Vasarely x Paco Rabanne

I was copy lead for a first-of-its kind, multi-layered cultural collaboration between Vasarely Foundation, Paco Rabanne and Selfridges.

UNIVERSE was an exhibition-meets-retail takeover at Selfridges London designed to showcase the uplifting, mind-bending power of Op-Art. Vasarely’s famed works were displayed alongside fashion pieces from Victor Vasarely’s contemporary Paco Rabanne. I wrote copy for both online and in-store – including the dot com Corner Shop article outlining the space, as well as in-store gallery signage.