RESELLFRIDGES

In-store and digital copy for Selfridges’ pioneering new retail venture: resale. 

Aptly titled ‘RESELLFRIDGES’ (we dropped the second ‘L’ a few months later), this market hall set-up enabled customers to discover the wonder of pre-loved clothing, accessories and jewellery. For the launch, I worked on in-store signage (including some creative wording for the entrance to the space) and Q&As with the sellers for selfridges.com.