Words are my bread and butter.
I write for brands that want to add more oomph to their emails and more pizazz to their product pages (and much, much more – take a look at my services page).
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Email.
All written to sell, pique curiosity and build brand trust. From conversion-driving sends to email flows, I’ve written more email copy than you can shake a stick at.
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Aesop social copy.
Words to connect with customers on Aesop’s restorative formulations and in-store experiences.
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snuggs 'about us'.
I wrote the period underwear brand’s ‘about us’ page to add a more personal touch.
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Rewild.
Creative and commercial copy for PANGAIA LAB’s first ever (and completely palm oil-free) soap bar.
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Selfridges x Vasarely x Paco Rabanne
In-store and digital copy for a mind-bending retail-meets-exhibition space.
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Christmas of dreams.
Creative copy for Selfridges’ magical festive campaign – from the store windows to dot com.
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SUPERSELF
Creative copy for Selfridges’ ‘feel-goodness’ campaign.
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Father's Day.
A heartfelt gift guide celebrating every type of dad.
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Sir Paul Smith.
Inside the mind of the legendary suit-maker. (Opens in new tab.)