I’ve got many years of content and brand experience up my sleeve, including long-form interviews, snappy in-store signage, conversion-driving emails, succinct social captions and absolutely-not-generic tone of voice guidelines.

I was previously senior copywriter at materials science company and fashion brand PANGAIA, writing all marketing and editorial copy through a sustainability-focussed lens. I was also lifestyle editor at luxury retailer Selfridges prior to that—overseeing the gifting and homeware product categories and telling big brand stories—from the launch of the Cinema at Selfridges, through to leading the Christmas campaign copy.

I’m in my element when I’m writing words that change minds, drive action and make people feel something.