Hey, I’m a freelance copywriter, editor & content marketer.
I write about fashion, lifestyle, sustainability, and much more.

Pangaia logo in black text on white background
Selfridges & Co logo, black text on white background
Aesop
Black line drawing of a photograph of a person sitting on a rock, looking out over a landscape, with trees and mountains in the background.
Logo with text 'snuggs' in black font on white background
Floral Street logo in black text

Selected work:

  • https://cr-c.co/rewild

    REWILD

    Creative and commercial copy for PANGAIA LAB.

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  • Red-themed store display window featuring a pyramid of wellness and lifestyle products with the text 'SUPERSelf: Explore the Future of Wellness Feel-Goodness."

    SUPERSELF

    Creative copy for Selfridges’ ‘feel-goodness’ campaign.

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  • Three large window posters displaying a 3D geometric sphere with a grid pattern of colorful squares, set against a background of smaller square patterns, on a city building with a sign above reading 'SHOP'.

    UNIVERSE

    In-store and digital copy for this retail-meets-exhibition space.

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  • Artistic composition with a perfume bottle, green leaf, sponge stack, and decorative objects on pedestals.

    DIPTYQUE LE GRAND TOUR

    Celebrating fragrance house Diptyque’s 60th anniversary.

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  • Person in beige coat, floral leggings, purple platform boots, outdoors near textured wall.

    EMAILS

    Written to intrigue, inform and increase conversion.

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  • Santa Claus outside Selfridge & Co. store dressed in red with Christmas decorations and a window display behind him.

    CHRISTMAS OF DREAMS

    Selfridges’ festive campaign, as seen across the UK.

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  • Collage of nostalgic photos, featuring a portrait of an older man, a model train landscape, a black-and-white image of a boy with a bicycle, a man in a tailor shop, and doodles of cats.

    SIR PAUL SMITH

    Inside the mind of the legendary suit-maker.

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  • Illustration of a person with a camera and dog in a forest with camping gear

    FATHER'S DAY GIFT GUIDE

    A heartfelt gift guide celebrating every type of dad.

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  • Interior of a clothing store with racks of clothes, a large window, and a white wall with a poetic sign about love and pre-loved clothing.

    RESELFRIDGES

    Creative in-store and digital copy for resale at Selfridges.

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